Lesson 2 - Media Language V Genre (Codes and Conventions)
LEARNING OBJECTIVES: K : the areas of study referring to media language as directed by the OCR spec. U : how media language affects genre. BAT : demonstrate your understanding of how these areas are applied via a practical activity. C.O: Use media terminology (both old and new) in your verbal and written communication). LP5 (Wider reading) : click on this link... The Power of The Media. Introduction to Genre. 1. Genre is a style or category of different types of media 2. Codes and Conventions are the elements you expect from a certain genre of film. 3. The media follow the conventions as it meets the pleasure of what the audience that are watching appeal to. 4. A media product challenges conventions is because they want to seperate their product from other products e.g Dark Knight (Batman)