Explain how media language positions audiences into understanding viewpoints and ideologies in The Big Issue front cover. In your answer you must: 
  • Analyse media language in the front cover 
  • Evaluate how media language encodes viewpoints and ideologies
[15 Marks] 

One way media language positions audiences into understanding viewpoints and ideologies in the Big Issue front cover is through their ethos. The Big issues ethos is to help the poor and eradicate poverty this is further represented with their slogan " A Hand up not a Hand out". Furthermore Meghan Markle is represented as a generous beautiful and vibrant lady helping the disadvantaged this positions audiences into their viewpoints and ideologies as it will convince people to help the poor more as Meghan is a role model and high classed figure so presenting the idea if she can help the poor you can. 

Another way media language positions audiences into understanding  viewpoints and ideologies in The Big Issue front cover is through hyperreality. Meghan is shown to be smiling with the other two women in the front cover however the editors have made it look like a happy environment even though we know of their situation as they're gren refugees

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