NEA Part 6 - Institutional Research

In this post I will be researching the media institution linked to my chosen brief, paying particular attention to the type of company they are and the type of media products they produce.  I will also be looking into how the company ethos is reflected in their products, this will give me a ideas on how I can incorporate this into my own production of both the main task and the website. I think by understanding the institution linked to my chosen brief, it will enable me to produce a media text that follows and reflects their style, ideologies and ethos more effectively.

Task 3 - THE MAIN TASK.

What is the name of the company you should be making your product for? SONY


What type of media products do they produce? They produce audio visual, Audio and Online


Sony is a Parent company and it is also an international company Mobile Communications Inc. (formerly Sony Ericsson) is a multinational mobile phone manufacturing company headquartered in Tokyo, Japan and a wholly owned subsidiary of Sony Corporation. It is also a cross media company as it has various ways of promoting their product through different methods
Sony engages in a variety of different marketing efforts, as one of the world's largest and most pervasive corporations. Sony's former slogans have been "The One and Only", "It's a Sony", "Go Create" (Europe), "like.no.other" and make.believe. Its current slogan is "BE MOVED".
Sony Corporation (commonly referred to as Sony) is a multinational conglomerate corporation headquartered in Minato, Tokyo, Japan, and one of the world's largest media conglomerates.
List of Sony Music labels
  • 1 Columbia Records.
  • 2 Epic Records.
  • 3 RCA Records.
4 Sony Music Nashville.
  • 5 Provident Label Group.
  • 6 Sony Masterworks.
  • 7 Legacy Recordings.
  • 8 RED Distribution.               
A: Sony Music has offices in over 40 countries around the world. Its global headquarters are located at 25 Madison Ave, New York, NY, 10010.
Holding the No. 2 spot, it falls behind the Universal Music Group (UMG) and is ahead of the Warner Music Group (WMG). Sony Music Entertainment (SME) is a Japanese-owned American record label conglomerate that is owned and incorporated by Sony. It is a wholly-owned subsidiary of the Sony Corporation of America.
The company owns and operates some of the largest and most successful labels in the world, including Elektra Records, Warner Bros. Records, Parlophone, andAtlantic Records.
Sony estimated that the total net gain in value of its Spotify holdings (including the shares it sold Tuesday) to be recorded for the quarter ending April 27, 2018, would be about $1 billion (approximately 105 billion yen). That's based on the Spotify closing share price on April 3.
Sony Music Entertainment, known as Sony Music, is an American global music conglomerate owned by Sony and incorporated as a general partnership of Sony Music Holdings Inc. through Sony Entertainment Inc., a subsidiary of Sony Corporation of America, which in turn is a subsidiary of the Japanese Sony Corporation.
Sony Music is a world-class company that understands our ethos of exceptional curation and developing young talent.
I believe sony aim is to find and develop young talent and give them exposure globally.
I will incorporate these values in my work as in my website i will be looking to like sony music give exposure to the youth and young talent in the music industry.

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