"WHY IS THE MEDIA INFLUENCED BY SOCIAL AND CULTURAL CONTEXTS?" Media is influenced by social and cultural context because for starters lets separate the two in terms of cultural its to do with your ethnicity and traditions within that and social is a mix of cultures so bringing in different ideas and viewpoints. Firstly it influences as because of your culture you have like the foundation of your views so for example in a more african culture the idea of homosexuality is seen in a negative manner so someone will have their views but with the way society works people of different cultures are able to not completely change your opinion of this but will help you to accept it so it can be influential as it influences people to change their cultural views because of society. In addition in the like a girl advert media is influenced by social and cultural context as its decided to focus on a topic where women and girls are being misrepresented in society and culturall...
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Explain how media language positions audiences into understanding viewpoints and ideologies in The Big Issue front cover. In your answer you must: Analyse media language in the front cover Evaluate how media language encodes viewpoints and ideologies [15 Marks] One way media language positions audiences into understanding viewpoints and ideologies in the Big Issue front cover is through their ethos. The Big issues ethos is to help the poor and eradicate poverty this is further represented with their slogan " A Hand up not a Hand out". Furthermore Meghan Markle is represented as a generous beautiful and vibrant lady helping the disadvantaged this positions audiences into their viewpoints and ideologies as it will convince people to help the poor more as Meghan is a role model and high classed figure so presenting the idea if she can help the poor you can. Another way media language positions audiences into understanding viewp...
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