NEA Part 7 - Producers/Directors Research

In this post I will be researching a range of media producers linked to my chosen brief, paying particular attention to the style and use of conventions in the type of media products they produce.  I will also be making reference to some of their existing products, this will give me a ideas on how I can gain inspiration from their techniques and for my own productions of both the main task and the website. I think by understanding the producers linked to my chosen brief, it will enable me to produce a media text that follows and reflects their style more effectively.

DR DRE

Dr Dre produced music of the genre of west coast hip hop,gangsta rap and G funk such as Dr. Dre, “Nuthin’ But a G Thang” (1992). After Snoop was released, the two cut a proper version of the song that would help G-funk go pop upon its release, with backing musicians such as bassist Colin Wolfe replaying elements of the key Leon Haywood sample. More than its wormy keyboard melody and Blaxploitation groove, though, it’s the vocal interplay between Dre and Snoop Dogg – like a West Coast update of Run-DMC’s mic-trading sessions – that makes “G Thang” such a marvel to hear and one of the greatest songs in hip-hop history. Media language i have noticed being used in Dr Dre music videos is that some of the areas that he films them in are quite gang filled and some of his music especially in his earlier years promoted gang violence but the difference to then and now is that his music videos are less violent as he has gotten older it is more diverse than what it used to be in the past. Before Dre only worked on gangsta rap music which filled with violence but now he produces more diverse songs like for example he produced Alicia Key song New Day.


TIMBALAND

Timbaland produced music of the genre of hip hop music, pop music and contemporary R&B such as Justin Timberlake "Cry me a river" in 2002.

• Justin wrote this with Timbaland, who also helped produce it. That's Timbaland doing the rap in the middle.
• Scott Storch, who was working with Timbaland, played piano on this track. Storch claims he was not given proper credit for his contributions on this song and should have been listed as a co-producer.
• This won for Best Male Video at the 2003 MTV Video Music Awards. Accepting the award, Timberlake said it was a "travesty" that Johnny Cash didn't win for his video "Hurt." Timberlake said he grew up listening to Johnny Cash and that he deserved the award.
• At the 2004 Grammys, this won the award for Best Male Pop Vocal Performance. Exactly one week before the ceremony, Justin exposed Janet Jackson's breast on the Super Bowl halftime show, creating an uproar and big problems for CBS, who was also broadcasting the Grammys. As a result, CBS made Justin apologise during his acceptance speech.

Media Language that i have noticed being used in timberland music video for cry me a river had symbolic code with the use of the rain which created an emotional and quite dark feel to the music video. Similarities in his music videos is that they all have a story behind it with the way its filmed for example cry me a river was about heartbreak which was shown in the music video.